On Tuesday, Snapchat announced new features that allow users to personalize their accounts in ways previously not possible. These updates are primarily available to Snapchat+ subscribers, who can now enjoy a range of exclusive features.
Design Your Own Personalized House on Snap Map
One of the most exciting features is the ability for Snapchat+ subscribers to design a personalized house on Snap Map that will be visible to friends they share their location with. This feature allows users to get creative and express themselves through their homes’ designs, styles, and colors.
For example, you can choose from a wide range of styles, from realistic to whimsical, such as building a castle or designing a cozy little cottage. This is a fun way for Snapchat to differentiate its location-based service, Snap Map, from other platforms like Apple’s Find My and Life360.
Introducing Pet Bitmoji
In addition to the house design feature, Snapchat+ subscribers can now have their pets appear alongside their Bitmoji in chats. While your pet has already been visible on Snap Map, you can now have them join you at all times on the app.
This is a great way for users to showcase their love for their pets and add a personal touch to their conversations with friends.
Sending Lightning-Quick Snaps
Snapchat is also introducing the ability for users to send lightning-fast Snaps, allowing subscribers to share content that lasts only 0.10, 0.20, or 0.50 seconds. This feature takes Snapchat’s popular quick and bite-sized content concept to new levels.
By introducing shorter-lived Snaps, Snapchat aims to keep its platform fresh and exciting for users, while also providing an opportunity for creators to experiment with new formats and styles.
Standard User Features: Live Mirror and AI-Powered Lenses
While Snapchat+ subscribers have access to the exclusive features mentioned above, standard users will still benefit from several new features. The most notable ones include:
Live Mirror in Bitmoji Builder
Snapchat is rolling out a new "live mirror" feature within its Bitmoji Builder interface, which makes it easier for users to select features that look like them. This addition aims to simplify personalization by automatically creating Bitmoji based on what the camera sees.
The idea behind this feature is to make it simpler than ever before to create Bitmojis that accurately represent you.
AI-Powered Lenses
Snapchat has been touting its AI-powered Lenses, which allow users to transform themselves into various characters or objects. One of the most popular Lenses lets you look back on your five-year-old self, giving you a unique glimpse into your past.
This feature is not only entertaining but also provides an interesting way for users to explore their personal history and share it with friends.
The Rise of Personalization
As social media companies continue to borrow features from one another, Snapchat’s efforts to differentiate itself through personalization are more important than ever. By introducing these new features, Snapchat is attempting to stand out in a crowded market while also enticing users to sign up for its subscription service, which has already gained traction with 9 million subscribers.
Snapchat+ offers an exciting range of exclusive features that cater to users’ desires for self-expression and creativity. Whether it’s designing your own house on Snap Map or sending lightning-quick Snaps, these new updates demonstrate Snapchat’s commitment to innovation and user satisfaction.
As the world of social media continues to evolve, it will be interesting to see how Snapchat’s personalization efforts shape the future of its platform and beyond.
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