Huawei Consumer Cloud Services has announced the signing of two strategic Memorandums of Understanding with Anghami and Nabd during the Huawei Developer Conference 2025. The agreements are designed to fortify Huawei Mobile Services for Car by delivering localized, reliable, and engaging infotainment solutions tailored for global automakers. This move reinforces Huawei’s commitment to deepening regional integration in connected vehicles and expanding its in-car ecosystem through trusted regional platforms. The partnerships underscore Huawei’s strategy to provide a richly customized, music- and news-led in-car experience that resonates with diverse audiences while maintaining a seamless, device-wide ecosystem. By weaving Anghami’s music catalog and Nabd’s Arabic news and multimedia services into HMS for Car, Huawei aims to deliver a compelling, culturally relevant, and technically robust in-car experience that supports automakers in offering differentiated infotainment experiences.
Anghami MoU: A Localized Music Ecosystem Within HMS for Car
Background and strategic relevance
Anghami stands as the region’s largest music streaming service, boasting a catalog that exceeds 57 million tracks and a deep understanding of Arabic music preferences. The MoU signed with Anghami is positioned within Huawei’s broader drive to enrich HMS for Car with content that resonates with local audiences and aligns with the needs of global automakers seeking culturally aware in-car experiences. The collaboration leverages Anghami’s extensive catalog, user insights, and existing footprint in the Middle East and Africa to create a cohesive music experience inside connected vehicles. By integrating Anghami’s offerings into HMS for Car, Huawei signals its intention to turn the car into a sophisticated music listening environment that mirrors the preferences of drivers and passengers across regions.
What the MoU enables
Under the new agreement, Anghami will deliver its music content through Huawei’s in-car services, enabling automakers to offer a more vibrant and locally relevant music experience. This arrangement aims to create a robust music ecosystem within HMS for Car, providing seamless access to Anghami’s catalog through in-car interfaces, voice control, and personalized recommendations. The strategic collaboration is also a continuation of a long-standing relationship between Huawei and Anghami, reinforcing the continuity of content partnerships within Huawei’s ecosystem. Since 2020, Anghami has already integrated with Huawei Mobile Services and has promoted its presence through HUAWEI AppGallery across the Middle East and Africa. In 2021, Anghami launched a HarmonyOS app for Huawei smartwatches, followed by a dedicated app version for the Huawei Watch 5 in 2025. The MoU thus builds on a decade of mutual collaboration and further embeds Anghami within the car experience, expanding cross-device reach for music consumption in Huawei’s ecosystem.
Historical collaboration and ongoing integration
The Anghami–Huawei relationship has evolved through multiple touchpoints that extend beyond in-car infotainment. The continuous integration with HMS since 2020 demonstrates a shared strategy to embed music services into Huawei’s devices and platforms, ensuring a consistent user experience across smartphones, wearables, and now vehicles. The established presence on the HUAWEI AppGallery across key regions has contributed to Anghami’s brand visibility and user engagement, while the HarmonyOS app developments for wearables highlight Huawei’s commitment to a unified software experience. The MoU with HMS for Car represents a formalized expansion of these efforts, aligning Anghami’s content with Huawei’s automotive software stack and in-car control mechanisms to deliver a cohesive and immersive listening experience inside vehicles.
Implications for automakers and drivers
For automakers, the Anghami partnership brings a ready-to-integrate, well-known content partner that can help deliver a differentiated in-car music experience without sacrificing compliance or interoperability. Automotive brands will gain access to a trusted content catalog that can be adapted for car-optimized playback, voice commands, and personalized playlists aligned with driving contexts. Drivers and passengers stand to benefit from curated music experiences that reflect regional tastes and listening habits, enhancing driver satisfaction and passenger engagement during commutes, road trips, and daily routines. The arrangement also supports localization strategies, enabling region-specific content experiences that align with local licensing and distribution frameworks. In short, this collaboration aims to turn HMS for Car into a music-centric hub that resonates with regional audiences while maintaining consistency with Huawei’s broader ecosystem.
Use cases and potential scenarios
Key use cases include seamless in-car music browsing via voice and touch interfaces, context-aware recommendations based on time of day and driving conditions, and offline playback options for continuity during connectivity outages. The MoU supports content distribution through HMS for Car’s OEM-friendly integration framework, allowing automakers to standardize the user experience across vehicle platforms while tailoring it to regional preferences. As automakers look to differentiate their connected vehicle offerings, Anghami’s content becomes a cornerstone for delivering culturally relevant playlists, curated mood drives, and era-specific collections that align with regional music scenes. The collaboration thus not only expands content availability but also enhances the overall perception of HMS for Car as a premium, user-centric infotainment solution.
Readiness for a broader ecosystem
Beyond music content, the Anghami alliance signals Huawei’s intent to weave more regional platforms into HMS for Car, creating a diverse and inviting content landscape. The partnership demonstrates how Huawei can balance global platform capabilities with local content strengths to deliver an in-car experience that is both globally accessible and locally meaningful. The long-standing track of Anghami integration, from app launches for wearables to app distribution on AppGallery, provides a proven blueprint for scalable collaboration across multiple hardware and software surfaces within the Huawei ecosystem. As automakers evaluate future infotainment strategies, the Anghami collaboration offers a tangible pathway to deliver culturally attuned, high-quality music experiences that complement navigation, media, and voice-enabled features inside vehicles.
Future trajectory and ecosystem impact
Looking ahead, the Anghami–Huawei collaboration is poised to drive broader ecosystem growth by encouraging more regional content partners to join HMS for Car. The partnership serves as a model for how content providers can leverage Huawei’s automotive software stack to reach new audiences and deliver differentiated experiences on the road. With MAAN 4.0 and associated tools, Anghami’s content can be optimized for in-car performance, ensuring smooth streaming, dependable connectivity, and low-latency playback across various vehicle environments. Automakers can anticipate deeper integrations, improved carriage of regional music catalogs, and more sophisticated personalization features that align with drivers’ and passengers’ listening preferences. This momentum reinforces Huawei’s objective to foster a rich, locally attuned in-car music ecosystem that complements other media and information services within HMS for Car.
Nabd MoU: Localized Arabic News and Multilingual Media in HMS for Car
Nabd’s reach and content scope
Nabd serves more than 32 million users globally and offers a suite of services that include personalized Arabic news, live sports scores, market data, weather forecasts, TV streaming, and more. Through its partnership with Huawei, Nabd will bring localized news content and multilingual services to HMS for Car, enriching the platform’s media offerings inside connected vehicles. Nabd’s extensive coverage and tailored content align with Huawei’s aim to provide drivers and passengers with timely, relevant information in a way that complements music and other media. By delivering localized news and multilingual services, Nabd enhances the overall media balance in the car, ensuring that users can stay informed while on the move.
Past collaboration and content integration
The collaboration with Nabd builds on Nabd’s earlier work with Huawei dating back to 2021, which included HMS media kit integration and brand expansion via the AppGallery. This history of cooperation indicates a well-established path for content provisioning and distribution within Huawei’s ecosystem. The MoU formalizes and extends these incremental efforts, enabling Nabd to integrate more deeply into HMS for Car’s media layer and to deliver localized Arabic news content in a way that is optimized for automotive environments. The ongoing collaboration reflects Huawei’s broader strategy to curate a diversified content portfolio through trusted regional partners that can deliver timely and contextually appropriate information to drivers and passengers.
Localized news and multilingual services for HMS for Car
For in-car residents, Nabd’s localized news and multilingual capabilities will provide a steady stream of Arabic content tailored to regional audiences, while also offering multilingual options to accommodate international travelers and expatriate communities. The integration focuses on delivering news, live updates, and related multimedia content in ways that are accessible through vehicle infotainment systems. The goal is to create a balanced content mix that ensures users have access to credible, locally relevant information alongside music, navigation, and other essential car experiences. Nabd’s presence strengthens HMS for Car’s position as a comprehensive media hub rather than a single-discipline infotainment system.
Implications for drivers and vehicle manufacturers
For drivers, having Nabd’s localized Arabic news and multilingual services in the car reduces the need to switch devices or apps while on the move, contributing to safer, more convenient experiences. Vehicle manufacturers benefit from a more compelling infotainment proposition that can differentiate their models through exclusive or prioritized access to regional news and language options. This approach also supports brand proximity with local audiences by bringing culturally resonant content into the car’s cabin, which can heighten user engagement and satisfaction. The Nabd collaboration, like Anghami, signals Huawei’s intent to deliver a diversified content ecosystem that reflects regional media consumption patterns and linguistic diversity.
Strategic significance and long-term prospects
The Nabd MoU aligns with Huawei’s strategy to expand content partnerships that emphasize localization, multilingual access, and culturally aware media experiences. By embedding high-demand Arabic news and related services within HMS for Car, Huawei is reinforcing its ability to offer an integrated, contextually aware in-car media ecosystem that supports drivers’ informational needs as part of a broader infotainment suite. The collaboration also paves the way for future expansions, including deeper metadata integration, personalized news feeds, and cross-service recommendations that relate news content to current driving contexts, weather information, or live sports events. This approach supports a holistic, user-centric in-car experience that respects regional preferences while maintaining a seamless, unified ecosystem across Huawei devices and services.
Roadmap and ecosystem growth with Nabd
Looking forward, Nabd’s integration is positioned to scale alongside HMS for Car as Huawei broadens its content partner base and refines its in-car media framework. The collaboration complements the music-centric Anghami partnership, creating a more robust media environment that includes both music and news. As the car becomes a central digital hub, Nabd’s localized Arabic news and multilingual services will help ensure that drivers and passengers remain connected to relevant information without compromising safety or driving focus. The Nabd initiative reflects Huawei’s broader regional strategy, which prioritizes content relevance, language diversity, and timely information delivery in the evolving connected-vehicle landscape.
Enhanced user experience and safety considerations
The inclusion of Nabd’s content is designed to augment the in-car experience without compromising safety. By centralizing news and multimedia within HMS for Car, drivers can access essential information through intuitive interfaces, voice commands, and context-aware recommendations. The in-car system aims to minimize distraction while maximizing usefulness, offering quick access to pertinent updates, weather alerts, and live scores without requiring extensive interaction. The Nabd collaboration, therefore, supports a balanced approach to in-vehicle media, combining informative content with entertainment in a way that aligns with modern safety and usability expectations.
HMS for Car MAAN 4.0: Technical Leap for In-Car Apps
What MAAN 4.0 brings to the car experience
Huawei showcased HMS for Car MAAN 4.0 at HDC 2025, signaling a significant technical upgrade that enables web-based applications to perform as smoothly as native apps within vehicles. This upgrade marks a major step in the evolution of in-car software, emphasizing performance parity between web apps and traditional native car apps. The MAAN 4.0 update is designed to improve the responsiveness and reliability of car apps, delivering faster startup times, more fluid navigation, and a better overall user experience for content providers and automakers. The MAAN framework, now enhanced, provides a more scalable, consistent, and secure environment for running third-party apps inside the vehicle, aligning with stringent automotive safety and reliability standards.
App Box development toolkit and deployment simplification
A key companion to MAAN 4.0 is Huawei’s App Box development toolkit, which streamlines the creation, packaging, and deployment of media and infotainment apps for automotive contexts. The combination of MAAN 4.0 and App Box is designed to reduce the time and complexity associated with bringing in-car apps to market. For content providers and automakers, this means shorter development cycles, easier app maintenance, and more predictable performance across different vehicle platforms and hardware configurations. The toolkit supports standardized integration patterns, safety and privacy controls, and vehicle-specific capabilities, enabling partners to deliver high-quality apps that perform reliably inside cars.
Accelerating automotive app integration and standards
By combining MAAN 4.0 with the App Box toolkit, Huawei aims to accelerate the integration of diverse content and service providers into HMS for Car. The approach focuses on creating common standards and best practices for automotive app development, testing, and deployment. This standardization is critical in a domain that demands rigorous safety, privacy, and safety compliance while still enabling innovation and content-rich experiences. The MAAN 4.0 upgrade thus acts as a catalyst for broader ecosystem participation, inviting more regional and international developers to contribute apps and services that enhance in-car infotainment, navigation, and information services.
Developer and content partner benefits
For developers and content partners, MAAN 4.0 and App Box offer clearer paths to market within HMS for Car. The enhanced performance and deployment simplifications reduce barriers to entry, enabling partners to deliver high-quality experiences more quickly and cost-effectively. The ability to run web-based apps with native-like performance broadens the potential for innovative in-car experiences, such as interactive media streams, dynamic content feeds, and multimodal interfaces that combine voice, touch, and steering-wheel controls. Content partners can expect improved distribution through the AppGallery ecosystem, aligned with vehicle-specific user interfaces and safety constraints.
Roadmap and ecosystem growth
Huawei’s MAAN 4.0 and App Box roadmap points toward a broader, more diversified HMS for Car ecosystem. The upgrades are expected to attract additional regional and international content providers, expanding the catalog of apps, services, and experiences available inside vehicles. The continued focus on localization, performance, and developer-friendly tooling signals Huawei’s commitment to building a resilient, scalable in-car software environment. Automakers will benefit from a broader selection of high-quality apps and services that can be consistently deployed across different models and markets, offering drivers more personalized, immersive, and reliable in-vehicle experiences.
Huawei’s Regional Content Strategy and Ecosystem Goals
Local relevance with global reach
The partnerships with Anghami and Nabd demonstrate Huawei’s intent to balance global platform strength with deep regional relevance. By integrating content from leaders in regional markets, HMS for Car becomes a compelling platform that reflects local cultures, languages, and media consumption patterns while maintaining the efficiencies and consistency of Huawei’s broader ecosystem. This approach supports a holistic in-car experience that feels both familiar to local users and accessible to international audiences, ensuring a broader appeal across various markets and automotive segments.
Onboarding more partners: strategy and criteria
Huawei’s strategy involves onboarding additional regional and international content partners to broaden the HMS for Car content mix. The criteria for partner selection include content relevance to regional audiences, technical compatibility with MAAN 4.0 and App Box, and a track record of reliability and quality. The goal is to assemble a diverse set of content categories—music, news, video, sports, and more—that together deliver a well-rounded, immersive in-car media environment. This expansion is designed to strengthen the ecosystem, increase consumer engagement, and drive broader adoption of HMS for Car across automakers and markets.
Ensuring quality, safety, and security in connected vehicles
A core consideration in expanding HMS for Car is maintaining high standards for quality, safety, and security within connected vehicles. The MAAN 4.0 upgrade and App Box toolkit incorporate safeguards to protect user data, ensure privacy, and minimize driver distraction while delivering rich content experiences. The in-car platform must operate reliably under diverse conditions, including varying network connectivity and automotive power management constraints. Huawei’s emphasis on safety-centric design and rigorous testing supports automakers in meeting regulatory expectations and delivering a dependable infotainment experience that users can trust.
Market outlook for 2025 and beyond
The collaboration with Anghami and Nabd signals a broader market strategy for Huawei as it continues to expand HMS for Car’s content ecosystem. With MAAN 4.0 and App Box enabling smoother app deployment and richer in-car experiences, Huawei positions itself to attract more regional and international content partners, thereby enhancing the value proposition for automakers seeking differentiated infotainment capabilities. The emphasis on localized content, multilingual services, and seamless integration across devices aligns with trends toward highly personalized, culturally resonant in-car experiences. As the connected-vehicle market accelerates, Huawei’s approach could shape how automakers design and deliver infotainment that blends entertainment, information, and safety in a cohesive user journey.
Conclusion
Huawei’s strategic MoUs with Anghami and Nabd at HDC 2025 mark a pivotal step in strengthening HMS for Car with localized, high-demand content. Anghami’s vast catalog and Anghami’s long-standing relationship with Huawei lay the groundwork for a robust in-car music ecosystem, while Nabd’s localized Arabic news and multilingual services add depth to the in-car media landscape. Together, these partnerships support Huawei’s broader regional strategy to deliver a culturally resonant, globally scalable infotainment experience inside connected vehicles. The introduction of HMS for Car MAAN 4.0, paired with the App Box toolkit, further accelerates the deployment and integration of web-based and native apps within automotive environments, enabling faster time-to-market for content providers and a smoother, more reliable user experience for drivers and passengers. Huawei’s approach emphasizes local relevance and global reach, inviting more regional and international partners to participate in a diversified in-car ecosystem. The resulting ecosystem aims to offer increasingly personalized and immersive digital experiences, ensuring HMS for Car remains a leading platform for automotive infotainment in a rapidly evolving connected-vehicle landscape.
