VC Firms Increase Investment in B2B Startups, but Intuition Focuses on Consumer Tech Instead

In an era where large funding rounds for enterprise AI companies seem to be the norm, it’s refreshing to see Intuition, a new venture capital firm based in Paris, taking a different approach. With a focus solely on consumer tech, this innovative firm is poised to shake up the investment landscape.

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Meet the Founders

At the helm of Intuition are two seasoned entrepreneurs and investors: Hugo Amsellem and Etienne Boutan. Amsellem has an impressive background in startups, having written over 3,000 articles on technology and tech startups for TechCrunch. He’s well-known in the European tech scene as one of the most knowledgeable tech journalists. With a deep understanding of startups, privacy, security, fintech, blockchain, mobile, social media, and more, Amsellem is perfectly suited to lead Intuition.

Boutan brings his expertise as an entrepreneur and investor to the table. His experience in consumer tech will undoubtedly be beneficial in identifying innovative startups that have the potential to disrupt markets.

A Focus on Consumer Tech

Intuition’s decision to focus exclusively on consumer tech sets it apart from other venture capital firms. In a world where enterprise AI is dominating headlines, Intuition is willing to take a risk on something new and exciting. By concentrating on consumer tech, the firm aims to identify innovative startups that have the potential to disrupt markets.

Events Strategy

Intuition’s events strategy is an interesting aspect of its approach. The firm plans to host a series of events in partnership with other top-tier venture capital firms, such as Felix Capital (in London), Andreessen Horowitz (a16z) (in New York), Greylock (in Los Angeles), and General Catalyst (in San Francisco). These events will provide a platform for startups to showcase their products and connect with investors.

The flagship event at Station F in Paris on September 20 promises to be an exciting opportunity for startups to network and raise funds. This strategy is reminiscent of Jason Lemkin’s SaaStr conferences, which have become a benchmark for success in the industry.

What’s Next?

As Intuition embarks on this new journey, it will be fascinating to see how they navigate the consumer tech landscape. With their expertise and experience, there’s no doubt that they’ll make a significant impact. Will Intuition become the go-to venture capital firm for consumer tech startups?

Only time will tell, but one thing is certain – the rise of Intuition marks an exciting new chapter in the world of venture capital.

About Romain Dillet

Romain Dillet is a Senior Reporter at TechCrunch. With over 12 years of experience covering Silicon Valley and the tech industry, he’s established himself as an influential voice on the European tech scene. His extensive background in startups, privacy, security, fintech, blockchain, mobile, social media, and more makes him perfectly suited to provide expert analysis on the latest trends.

As a developer with a deep understanding of the tech behind the tech, Romain knows how to connect the dots between innovations and their impact on society. When he’s not writing, you can find him helping non-profit organizations like StartHer (promoting education and empowerment for women in technology) or Techfugees (empowering displaced people with technology).